- About Us
The Fashion Marketing Master is a specialisation course for who wants to have a career in fashion marketing. In this course you will study marketing applied in detail to the analysis of fashion consumer needs with an examination of fashion brands, fashion products and the international aspects connected to fashion marketing. With this course, you will learn the management dynamics of marketing processes in fashion companies, fashion brands, several possibilities of communication with clientele, all the aspects concerning a promotion of a product and new frontiers of digital marketing. This course will also analyze the global perspectives of fashion (for example ethical fashion, new fashion markets, tendency prevision, internationalization and business outsourcin etc.).
At the end of the course you will acquire competences of fashion marketing, so you will have a career based on the attention of several aspects of fashion marketing. Knowing the research methodology used in marketing, you will understand the eventual needs of consumers with a related capacity of analysis of the emerging developments of fashion sector.
Admittance into the course
Italian and Foreign citizens with a high school diploma or a degree can enroll in this course. This course is for a limited number of students only and they have to pass an aptitudinal test and a pre-selection meeting. With the pre-selection meeting students will be assigned to an adequate and available class. You will have the possibility of personalise your study plan depending on your previous comtences and your inclinations. You can make a reservation for the selections any time of the year, upon a telephone appointment or via mail.