The annual visual merchandising course is a practical one that wants to demonstrate how effective is visual merchandising for increasing sales and improving the overall image of a retail store. The objective of the visual merchandising course is to give practical information of how important is an effective visual merchandising, not only from a commercial point of view, but also for giving importance to a brand identity. The visual merchandising course has both theoretical and practical lessons, the most important are the practical labs and didactic outer activities.
Beneficiaries
This course is dedicated to those that want to work in the exciting world of retail and merchandising. The visual merchandising course is dedicated to those that want to learn all the general principles of visual merchandising; knowing all the important things (in merchandisign) for a buyer for facing the everyday challenges of market. For taking this course you need a sound interest in this topic and an appetite for learning. It is appreciated, but not compulsory, a previous experience in retail.
Competences
With the visual merchandising course you will learn all the methods for optimizing and controlling the spaces of a retail store, enhancing products locations for having more sales. You will learn all the fundamental techniques for creating effective looks for retail stores, creating professional display for all the promotions and seasons. So you will be able to create well-commercialized stores where rules for a good products visualization are followed for emphasizing and having a better productiveness of goods.
Visual communication principles
A visual merchandising’s role
Merchandising basics
How to start to work in Visual Merchandising field
How to create innovation in retail: study of new concepts and ideas
Know your customers and purchase behavior
Purchase and selection criteria
Knowledge of buying activities as a planning strategy and trends observation
Criteria for the exposure of a product and exposure ways in a showcase of a product.
Product argumentation and conceptualisation.
Knowledge of different types of Retail store
Different types of display and layout
Practical exercises for fully understanding all the services of a showcase: how to realize a showcase, study of colors and combinations, colour analysis by season
Dressing techniques, comprehensione of dummies and their styling
Creation and installation of structures