- About Us
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The three-year Fashion Marketing, Business and Communication course of Harim is addressed to students who want to acquire managerial and communicative skills and who want to be able to develop winning marketing strategies in the fashion field.
This course aims at training a new class of managers who want to work in the Fashion System, a sector that consists of high fashion, ready-to-wear, textile, clothing, accessories, leather industry, goldsmithing, cosmetics and retail. In all those sectors, competences of business management, marketing and communication allow new professionals to develop and improve innovative business projects.
The main thematic areas of the course are:
In order to master every dynamic of the Fashion System, it’s crucial not only knowing the market but above all getting in touch with all tasks of a fashion marketing, business and communication expert (being able to analyze and develop new products, understanding distribution and selling phases, understanding promotion, knowing how to plan, organize and coordinate it etc.). These skills are not only related to the marketing sector and the improving of business models, but also to digital communication channels (e-commerce platforms, fashion blogs, social networks, mobile apps etc.). Moreover, attention is drawn to the Retail area, which focuses on the analysis of all phases of the retail process and on its main figures. Thanks to extracurricular activities, case studies, experienced teachers and the chance to take part in concrete working projects, the course has a very practical and functional approach.
The goal of the course is training a professional figure able to develop intelligent solutions for the fashion product, taking advantage of its distribution, of productive processes and of brand management. Thanks to an educational path aimed at managing all questions related to the fashion system, students get in touch with the multidisciplinary reality that is fashion. A marketing, business and communication expert is able to work in all companies that have to constantly recreate their flux and methods of work, because of social changes occurring.
Admission to the Fashion Marketing, Business & Communication course
Italian and foreigners citizens with a high school diploma or a degree can enroll to this course. This course is for a limited number of students only which have to pass an aptitude test and a preliminary interview. You can make a reservation for the selections at any time of the year, by phone or by e-mail.